The journey
In 2019 we digitised HP's retail catalogues. Today the catalogue talks back.
What we deployed
- An AI Product Expert trained only on official HP specifications, so answers are accurate and current.
- QR codes on shelves and demo units: scan, ask, compare, decide — no app install.
- Retail staff support: the same assistant helps promoters answer rare questions on the spot.
The result
Paper catalogues are retired, shoppers compare specs in seconds, and HP sees which questions drive purchase decisions.
