The relationship
Six years of events taught us Herbalife Malaysia's pace: big audiences, several languages, no tolerance for delays.
What we deployed
- Fully AI-generated brand films, including an F1-themed commercial made without a crew.
- Live AI translation at events so Chinese, Bahasa and English members follow the same session.
- A viral AI anniversary anthem, and a WhatsApp AI Wellness Agent that answers members day and night.
The result
Production cost and turnaround fell dramatically, language barriers disappeared, and the brand now moves at the speed of thought.
