The challenge
Roadshows in malls across Malaysia, hundreds of demo devices online, and shoppers with detailed questions the promoter on shift cannot always answer.
What we deployed
- A WhatsApp AI product assistant trained on official specs, promotions and store locations — answering 24/7 in Bahasa, English and Chinese.
- QR-code AI gamification that turns a visit into a game with rewards, feeding the HONOR fan community.
- Roadshow enterprise Wi-Fi so every demo device stays connected in crowded malls.
The result
Fans scream louder every launch; shoppers get instant, accurate answers; the roadshow network never drops.
